Malolo Island - Fiji
Tropica Island Resort : Brand and Marketing Manager
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The role :
This role required full suite of marketing, brand and PR expertise to promote Tropica Island Resort direct to consumers, improve tourism industry brand visibility and align communication with on-site delivery.
A comprehensive marketing strategy, plan and budget were created and then implemented. As a result, annual revenue goals were achieved within nine months in collaboration with sales, digital and on-site management teams.
Highlights:
The Iconic PR collab with Dominique Alissa and Jess van der Leahy exposed Tropica to a young and new Australian and NZ audience of 350k+ via Tourism Fiji
Tropica featured in Tourism Fiji’s 2022 commercial Where Happiness Comes Naturally; this was leveraged across social channels
Media buying in AUS & NZ markets for 1m+ audience reach
SEO and brand identity developed with award winning Australian agency Viewpoint Digital Media
Marketing plan created, pitched and approved
Consistent brand identity crafted across IG, FB, LinkedIn
Negotiated and appointed Fuller Brand Agency for Tropica's rebrand and website reskin - launch TBC
